On Tuesday 6th of February, 2018 a signing ceremony took place to introduce the new Pay it Forward initiative, which was held at AlQasr Metropole Hotel, between Mr. Samer Balqar, the General Manager of Tkiyet Um Ali and Ms. Abeer Fakhriddin, Corporate Social Responsibility and Communication Director of ATICO Fakhreldin Group.

ATICO Fakhreldin Group and Tkiyet Um Ali collaborate, this year, to introduce the Pay it Forward program by donating 10% of food bills when dining at Yoshi, Ren Chai, Trattoria and Vinaigrette each and every Sunday between 8pm and closing hours, starting on the 11th of February until the 28th of April 2018, which marks the International Pay it Forward Day, which is actually a global initiative that exists to make a difference by creating a huge ripple of kindness across the world. All proceeds will be given to support Tkiyet Um Ali Food For Life Program.

The objective of this joint initiative is to create a sense of virtuousness with a good deed while dining at some of ATICO Fakhreldin Group outlets. The “Pay it Forward” card intends to inspire guests to be the change they want to see in the world by passing it on and participating in any Pay it Forward act to keep a flow of kindness rolling, which will contribute to make a brighter day for someone else.

ATICO Fakhreldin Group constantly pursues new and innovative contributions to the community charged by a strong sense of civic responsibility.

Ms. Fakhriddin commented; “Corporate Social Responsibility has been at the core of ATICO Fakhreldin Group business operation since the company’s inception in 1992.

We are focused on introducing new initiatives with the aim of helping the community and to draw more awareness to different charitable organizations. We believe that the possibilities are endless and we are proud to collaborate with Tkiyet Um Ali on this very noble initiative.”